Great Britain and Ireland Racing (GBI Racing Ltd) is a 50-50 joint venture company between RMG and At The Races created to exploit international distribution rights for all British and Irish racecourses. Both parties have pooled their respective rights into a new, unified broadcast service aimed at retail-based wagering operators around the world. The joint venture is intended to grow revenues and reduce duplicated costs which will further increase the returns to racing that have grown since the introduction of 48-hour declarations on UK Flat racing. The company started trading on March 1 2010.

The new company is run by joint Managing Directors Matthew Imi and Richard FitzGerald, the Chief Executives respectively of ATR and RMG, together with two additional Directors representing both ATR’s and RMG’s racecourse partners and an Independent Chairman.

The new operation is tasked with maximising the revenue opportunities for British and Irish racing in important pari-mutuel markets such as Italy, France, South Africa, Turkey and Australia as well as further developing opportunities in newer markets such as Singapore, Malaysia and Hong Kong. Discussions relating to the possible expansion of the joint venture’s remit to cover other international distribution and syndication opportunities are ongoing. The joint venture has commissioned SIS to create an international broadcast service which provides coverage of live racing from all 60 British and 26 Irish tracks and to manage distribution of the service to fixed odds markets.

ATR/RMG Territories

Tote markets: Australia, France, Germany, Italy, Holland, Hong Kong, Malaysia, Malta, Spain, Singapore, South Africa, Turkey and USA.

Fixed Odds/SIS: Sri Lanka, Gulf states, Caribbean, Kenya, Germany, Cyprus, Austria, Spain, Belgium and Gibraltar.