Reporting to: Affiliate Marketing Manager
Location: London, Victoria
Hours of work: 37.5 hours per week (Monday to Friday)
About us:
Racecourse Media Group is the umbrella organisation for those 35 racecourses which hold an interest in Racing TV (Sky 426, Virgin 536 and 411), Racing TV International (international betting shop/digital service) and Racecourse Data Company (licensor of Pre-Race Data). Racing TV and Racing TV International also broadcast racing from all 26 Irish racecourses.
Job Purpose:
To work alongside the affiliate team and wider B2C marketing team, to help to deliver best-in-class affiliate acquisition marketing.
The key focus of the role will be to drive new affiliate account acquisition from the Racing TV website, apps and social media channels. This will include campaign planning, execution and activation through a CMS for affiliate betting promotions. The role is a key point of contact internally between editorial and commercial teams for affiliate campaigns, assets, messaging and anticipated CS support.
The role will also include liaising with affiliate partners and relevant agencies to source and supply creative and marketing assets for campaign activation.
Job Accountabilities:
- Drive new affiliate account acquisition from the Racing TV website, apps and social media channels
- Management of the CMS to ensure affiliate promotions are planned and executed to maximise ROI for betting partners
- Ensuring weekly plans are in place to maximise opportunities from the British and Irish fixture list, on-screen integration and Racing TV sponsorships
- Overview of social media activation of affiliate offers and campaigns: managing both organic and promoted content
- Affiliate conversion tracking by campaigns, channels and partners
- Key point of contact with affiliate partners and relevant agencies to source and supply creative and marketing assets for campaign activation
- Email marketing scheduling and support for affiliate promotions
- A/B testing and optimisation for creative and messaging across all marketing channels
- Manage affiliate push messaging marketing communications
- Increase app downloads for Android and iOS
- Evaluation of campaign performance and regular reporting
Measures for the role:
- Monitoring the monthly sign ups for bookmakers, including registrations and first-time depositors
- Tracking the performance of new customer accounts once acquired, monitoring the account turnover and NGR (net gaming revenue)
- Review of CRM stats on a weekly basis: email, SMS and push messaging
- Reporting on the ROI for each of our betting partners
To view the full job description and person specification, you can download a PDF copy here: Affiliate Marketing Executive – JD Nov 24
How to apply: Please send your covering letter and CV to recruitment@racecoursemediagroup.com by midnight on Sunday 8th December 2024.