Social Media Lead

Role: Social Media Lead, Racing TV                       

Reporting to: Digital Manager

Direct Reports: Social Media Specialist

Location: Ealing Studios/ London Victoria

Hours of work: 7 day fortnight, 160 hours per month

Job Purpose: 

With over 60,000 members enjoying the best of the racing action from Britain and Ireland, Racing TV’s broadcast TV channel is watched by every serious fan of the sport. But our digital content has a far wider reach and our social media channels have a combined following of over 500,000.

By producing engaging, interesting content, our social channels serve a variety of purposes, including promoting the wider content available on the channel and Racing TV Extra, but also playing an ambassadorial role behalf of our racecourses and the sport of horse racing, helping to reach future followers of the sport – and possibly future Racing TV members!

Organising and managing a content calendar, liaising with the existing digital team, our racecourses, and the broadcast operation, you will focus on making the most of Racing TV’s strong rights position with the crown jewels of racing. You will activate initiatives to further grow our audiences and use analytics tools and your own experience and insight to identify what is working and what needs to be changed.

You’ll be leading discussions and making strategic decisions, but also taking a fully hands-on role, understanding the differences between the platforms, and optimising our content for each of them. You’ll also need to be aware of evolving trends and new opportunities for widening our reach.

At the end of 2021, Racing TV launched a new social media project #Raceday, headed by Frankie Foster and leveraging influencers with proven social reach to try and bring the sport to audiences that would otherwise not be exposed to it. The successful applicant for this role will be expected to play a part in building on the early successes of that channel and developing strategies that will deliver tangible benefit from the consumption of #Raceday’s content to our racecourses and Racing TV.

You’ll need to be confident and self-motivated, able both to work alongside different teams to reach defined targets, and comfortable with making decisions based on both creative and commercial considerations. Racing TV is currently operating a hybrid working policy, but you will need to be able to work from both our head office in Central London and our broadcast studios in Ealing when required.

Attention to detail and accurate spelling and grammar will be vital as social media can offer little mercy for errors, but you’ll make the most of our video archive and broadcast talent to share your passion for the sport and take our social media content to the next level.

 Job Accountabilities:

  • Management of social media engagement initiatives such as competitions and promotions
  • Generation, creation and curation of consistently excellent content
  • Distillation and implementation of a clear social media strategy that is aligned with Racing TV’s goals
  • Reporting on performance of social media platforms to the wider business
  • Collaboration with the marketing, racecourse and digital teams to help support their objectives
  • Direct engagement with followers, including responding to customer contact and developing a greater sense of community on our platforms

Measures for the role:

  • Ensuring that key deadlines are met and supporting team members to do the same
  • Producing demonstrable improvements in quality of digital output services, internally and to external partners
  • Contributing and helping to evolve and develop Racing TV’s digital strategy

To view the full job description and person specification: Social Media Lead – Job Description

How to apply:

Please send your covering letter and CV to by midnight on Thursday 23rd February 2023.

RMG Operations is an equal opportunities employer and does not discriminate on grounds of sex, sexual orientation, marital status, race, colour, ethnic origin, disability, age or political or religious belief in its recruitment or other employment policies.