CRM Manager
Role: CRM Manager
Reporting to: Head of Pay TV Marketing
Location: London, Victoria
Hours of work: 37.5 hours per week (Monday – Friday)
RMG has recently embarked on an exciting new data strategy, connecting broader fan engagement and free-to-play games with pay-TV sales conversion, and the CRM Manager will play an integral role in the development and execution of this strategy.
Job Purpose:
The CRM Manager is responsible for the development, execution, and continual optimisation of multi-channel direct-to-consumer marketing. The role requires a strategic mindset, familiarity with customer lifecycle planning and experience managing automated communication flows, from broader segmentation to 121 communications. The CRM function will incorporate Pay TV and affiliate marketing and the role will be part of a wider Commercial and Marketing team.
A clear understanding of how to leverage behavioural, demographic, lifestyle, and transactional data to deliver compelling acquisition, retention and winback programs is required, through multiple communication channels, with the objective of growing consumer loyalty and increasing lifetime value.
Success in the role will require cross-functional collaboration, excellent communication and project management skills, with the successful candidate adept at deriving data-driven solutions with a creative flair.
To view the full job description and person specification, please click the following link: CRM Manager Job Description
How to apply:
Please send your covering letter and CV to recruitment@racecoursemediagroup.com by Friday 12th August 2022.