Racecourse Media Group is delighted to reveal an exciting new video produced to encapsulate its new company vision of ‘Working for Racing’s Future’
The 1m 55s video was created using a combination of green screen footage and the build of a virtual environment, depicting a large virtual bank of screens, all illustrating how RMG has evolved and thrived since it was formed – initially through Racing TV – back in 2004.
Ruby Walsh, the winning-most jockey at the Cheltenham Festival and dual Grand National hero, tells the RMG story as he walks past the wall of TV screens, each illustrating the narrative.
The video focuses on how RMG was set up by the racecourses to take ownership of their media rights and how they are working for the sport’s future, as well as illustrating all that RMG and its brands, working with other stakeholders, have accomplished for the betterment of the sport.
CEO of RMG, Nick Mills said, “To encapsulate the new RMG vision of ‘Working for Racing’s Future’ we have produced the video to communicate what RMG has done to help the racing industry over the years. We are delighted with the outcome as it creatively demonstrates how RMG is a collaborator which values relationships above all else and has the sport’s best interests at heart.”
The video was produced in conjunction with Box To Box Marketing and the creative content team at Junction 11.
Play the video here.