kwiff signs strategic RMG partnership

kwiff, the super-charged betting service, has signed a horse racing data agreement with Racecourse Media Group (RMG).

This premium content agreement will expand to streaming by utilising kwiff’s proprietary sportsbook platform. Thanks to the deal, kwiff players will gain seamless access to high-quality UK and Irish racing Racing TV content with nearly 1,200 race meetings each year from racecourses such as Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown and The Curragh.

kwiff will continue to supercharge all types of racing wagers to ensure its players enjoy a unique and unrivalled experience, as well as an extensive range of loyalty rewards.

kwiff’s CEO, Charles Lee, commented: “I’m very pleased to sign a new partnership with RMG and grow our content in the UK and Ireland, two core territories for our company. Our mission is providing our customers with the best horse racing product possible and RMG enables us to do this.”

Nick Mills, CCO of RMG said: “We welcome kwiff to our portfolio of data customers, who will have access to some of the best racing in the world. We look forward to working closely together to grow engagement.”

About kwiff

kwiff is a revolutionary sports betting and casino product, with modern smart technology at its core, giving players a personalised supercharged gaming experience like no other.

About Racecourse Media Group (RMG) (

RMG is the umbrella organisation for the 35 shareholder racecourses which hold an interest in Racing TV (which also includes coverage from all 26 Irish racecourses and Chelmsford City), Racing TV International (international betting broadcast service) and Racecourse Data Company (licensing and control of Pre-Race Data). Racecourse Retail Business is the vehicle which represents 38 racecourses’ content (RMG shareholders, plus Ascot, Bangor-on-Dee  and Chester) in the LBO (licensed betting office) market. Pictures are shown in c. 7,000 LBOs in Britain and Ireland.